How to find your Why and why it's important

How to find your why and why it's important - start with why.jpg

How amazing would it be if every day we jumped out of the bed at 5.30am (just like we planned), did our yoga or maybe run 10 kms, followed by meditation and a green juice.

Then get through our day full of energy and be in a constant state of “I can’t wait to do this! I am so excited!”. And finish our day knowing that we did everything we planned and even more.

But how often is it quite the opposite. We keep pressing snooze, when we finally do get out of the bed, maybe we drag ourselves for a walk and a morning coffee (and that’s what usually helps us to get started).

However when we open our to do list, we don’t feel excited about any tasks on our to do list. What to do then?

“Eat a frog in the morning” as Mark Twain suggested? Meaning that you would do the worst possible task you so don’t want to do and then the rest will be done with ease?

Sometimes it can help.

There is something though that can bring a better solution. A better motivation.

Or something better than motivation: inspiration to do things for yourself and your business.

And that’s to know your WHY.

If you haven’t seen Simon Sinek famous TEDx talk, it’s a must watch.

It has currently over 5 million views on YouTube.

By figuring out what your WHY is, you will be able to stay focused on what you are actually trying to achieve and that will help you to go through the tough times.

Very often when people try to figure out their why for the first time they think that they need to put something like: “save the world” or “help orphans in Cambodia” on their list.

But unless you are Tara Winkler, whom we are very much admire, having “help orphans in Cambodia” will not do the deed for you.

Think of what’s important for you, what would make you to get up in the morning and feel motivated inspired every. single. day.

Simon Sinek has a book “Start with Why” where he expands on the subject he covers in his TEDx talk.

Over to you.

After you watch Simon Sinek’s TEDx talk, find some time this week to sit down (ideally not where you normally work) and think and feel: what is it that can make you feel super-charged, what do you think is the biggest motivator/inspiration for you?

What can be your WHY?

Get a piece of paper or a notebook, write up all your potential Why’s. Write down everything that comes to your mind. You can easily end up with 20 reasons. If you find it difficult - don’t stop until you get to at least 10.

Then read through each of your WHY and see how you feel.

Will this make you get up in the morning? Will this motivate you through the tough times?

The same exercise can be done for your business. Sinek is actually talking about WHY for the business. You need to find the WHY for your business too.

When you know it - you will become unstoppable.

Give it a go.

"If you want to live a happy life, tie it to a goal, not to people or things."

- Albert Einstein